If at least a part of an order is being paid with points, i.e. a customer redeems points with an order and thus reduces the amount of money to be paid for the order, this only works in plentymarkets via vouchers.
So if the customer selects one of the two options Full Redemption or Partial Redemption and then clicks on apply, the plugin automatically generates a new voucher campaign with a voucher code in the background. This code is immediately entered at the checkout and the corresponding discount is deducted.
The corresponding points are reserved in the background. If the customer does not complete the purchase, the voucher campaign incl. voucher code will be deleted after 15 minutes at the latest and the reservation of points will be cancelled. Any abuse at this point is therefore eliminated.
In plentymarkets it is currently not possible to use multiple voucher codes at the checkout, so the customer can either redeem points or use another voucher.
The upper area of the widget gives the customer information about their current points balance as well as information about the number of points that will expire in the next 30 days. Currently, this value cannot be adjusted.
Furthermore, the customer has the option to terminate his participation in your loyalty program at any time. The personal data about the customer sent to Loyalista will be anonymised so that the data about the points will still be included in your statistics.
It can happen that customers have several user accounts in your shop and therefore several points accounts. In this case, the customer has the option to enter the mail address of the other user account within one user account and to request a merge of both points accounts. Such a request will then appear in your Loyalista menu and you can check whether the request meets your conditions. For this, see the option Merge requests in our manual Main menu: Customers.
The product widget offers you the possibility to promote your loyalty program within your product pages. The widget can display how many points a customer receives when they purchase an item of the product. The plugin differentiates between points for revenue and extra points for category and/or variation. Basis points for purchasing are ignored. For this distinction, two input fields for texts are available in the plugin settings. If a customer also receives extra points on a product, the text for extra points is appended to the standard text. You can find more information on this in the option Edit plugin content in our plentymarkets plugin setup manual.
We recommend you add Loyalista to your privacy policy. We are currently working on getting the main providers of automated legal texts for online shops to include Loyalista in their legal text generators. We will inform our users as soon as we have been able to establish partnerships here.
Furthermore, we recommend that you create guidelines/conditions for your loyalty program and make them visible in your online shop. Within these guidelines, you should address the following points so that your customers know the exact framework of your loyalty program. Table 1 gives you examples of content that you should inform your customers about in advance.
Content | Description |
Revenue for one point and Value of one point | Think carefully about the discount you want to grant your customers with the loyalty program. The formula for this is: Discount (in %) = (Value of one point (in €) / Revenue for one point (in €)) * 100 |
Durability of the points | Give your customers enough time to redeem their points. However, expiring points also motivate your customers to make further purchases in your store. |
Locking time of the points | You should block the points for at least as long as it takes for your goods to reach the customer, plus the withdrawal period for purchases in your store. If you want to be on the safe side, plan an additional buffer. We recommend a locking period of at least 30 days with a 14-day withdrawal period. |
Points for signing up the the loyalty program | |
Basis points per order | |
| Logic regarding extra points | You can find the description further above under General. |
| Logic regarding voucher redemption | You can find the description further above under Checkout/Shopping Cart Widget. |
| What happens if you cancel the membership in the loyalty program? | Inform your customers that their accumulated points will be irrevocably deleted if they unsubscribe from your loyalty program. |
| What happens if you want to discontinue your loyalty program? | |
Do you allow merge requests? | Think about how you would like to proceed with merge requests. Do you accept such requests? If so, what do you do if the two accounts are in different names? |
| Are points or the cash amount credited first? | Think about whether you want to credit the cash amount or the points first in the case of credit notes and point this out to your customers to avoid misunderstandings later on. |